The jewellery market is built on one thing: the illusion of exclusivity. When you buy a ring in a boutique with a famous name on the door, you are paying for the rent of that location, the marble floors, the sales associates in tailored suits — not for the metal or the stones.
Studies show that in luxury retail, 60–80% of the price is marketing, packaging and brand positioning. The raw materials — gold, silver, stones — represent a fraction of what you see on the price tag. The craftsmanship? Largely identical at source.
We source directly from the ateliers in China where the world's most recognised jewellery houses also manufacture. The same techniques, the same materials — without the ten layers of intermediaries between you and the piece. This is not a compromise. This is intelligence.
Our customers regularly tell us they wear pieces every day — in the shower, at the gym, to dinner — and return to find them unchanged after months. This is the real test of quality. Not the logo. Not the box. The piece itself.
Good jewellery deserves good care. A few simple habits will keep your pieces looking extraordinary for years — regardless of the metal or plating.
Put your jewellery on last — after perfume, skincare and hairspray. Chemicals accelerate oxidation. Remove pieces before swimming, exercising or cleaning. The enemy is not water itself, but chlorine, salt and detergents.
For silver and gold-plated pieces: warm water, a drop of mild soap, soft toothbrush. Rinse thoroughly and dry with a microfibre cloth. Avoid ultrasonic cleaners for plated items — they remove the coating.
Store each piece separately — in a pouch or divided box. Contact between pieces causes scratches and tangling. Keep away from direct sunlight and humidity. A small anti-tarnish strip in the box will preserve silver pieces for much longer.
Always remove jewellery before: sleeping, sport, sauna, solarium, applying creams or perfume directly to skin near the piece. These moments account for 90% of premature wear.
Я Жани — бывший байер по оригинальному люксу, работала и летала на выкупы пять лет в Европу, Токио, Дубай. Третий год работаю с идентичными позициями из Китая.
В моей команде опытный геммолог, без него никак, потому что выкупать не в бутике – риск, для этого есть профессионал который проверит все ваши заказы.
Также в моей команде байер оригинального люкса с опытом 17 лет Дина Мукат. По сей день выкупает в официальных бутиках, её клиенты также как и мои миксуют.
Доставка по всему миру. В стоимость украшений доставка не включена, будет рассчитываться в зависимости от вашего региона. При получении никаких таможенных пошлин дополнительных платить нет необходимости.